The Nichirei Group believes that forging a good relationship with communities and society, as well as contributing to their development through its businesses, is essential to accomplishing its business pursuits. The Group has established its philosophy regarding social contributions in the below policy, and regarding both business matters and other unrelated matters, the Group will aim for coexistence and coprosperity with society
We examine social issues that are highly relevant to our business, and work in fields where we can make use of our strengths. For example, we provide education of food and logistics to children and students in the local area, and make contributions by providing frozen foods and low-temperature transportation to the food bank.
The Group has established a Group Social Contribution Committee, and in addition to holding committee meetings once a year, the chairman calls a meeting when necessary to check on initiatives and perform reviews. In addition, the Mori factory in the Kayabe District of Hokkaido has formed a partnership with the local government to perform forest maintenance on town-owned lands.
The Nitto Ice Manufacturing Company set up an ice-making plant on Chichijima one of the Ogasawara islands. It survived the confiscation of Ogasawara by the US military after World War II ended and, when the island was returned to Japan in 1968, the land and buildings were registered as the property of Nichirei. Chichijima had several flourishing activities at the time, including the production of crafts made using Pandanus boninensis leaves, and hula dancing by local groups. The Nichirei Group wanted its facilities to be used for those pursuits, so it demolished the buildings and planted grass, for which it cared.
Nichirei Foods conducts various food education programs to promote a healthy future for all children. Food is indispensable and intricately connected to our everyday life. Good eating habits nurture a healthy spirit and healthy body. In order that children may grow up healthy, it is important that they understand the importance of food and are able to choose it properly. Nichirei Foods conducts various initiatives designed to enable people to learn and think about food, and do related hands-on work with children.
The concepts are See! Learn! Enjoy!, and Nichirei Foods employees are the teachers. They use videos and PowerPoint slides to explain the frozen food manufacturing process to elementary school students, including the production of frozen food products, Honkaku-Itamae Cha-Han (fried rice) and Imagawayaki. The program, which allows children to have fun while learning, is full of frozen food quizzes and videos that they otherwise would never see, even on an actual tour. In that way, the program teaches the students about Nichirei Foods’ careful approach to manufacturing and the merits of frozen food. In FY2018, the Group held 20 factory tours with 900 children participating. Sometimes they were watching videos while smiling, and sometimes they had intent expressions.
In this food education program, participants took a taste test in which they tried to identify the five tastes of sweet, sour, salty, bitter, and umami. Employees gave talks on how the tastes felt and what makes a frozen food. In FY2018, this event was held nine times with 300 people participating.
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With FamilyApps, a smartphone app that families can enjoy together, Nichirei Foods has distributed an app called “Let's Make a Delicious Nichirei Lunch!” that enables users to make lunches using Nichirei Foods’ frozen products. The content, which allows kids to have fun while making lunch, helps deepen their interest in, and concern regarding, food. In FY2018, this event was held 14 times with 1,700 people participating.
Food education classes are organized in elementary schools and preschools in the town of Karumai using a dish the Group call Fresh Chicken Karumai. In the classes the Group presents easy-to-understand information that includes the following: Iwate Prefecture boasts the nation's third-highest production of poultry, after Miyazaki and Kagoshima Prefectures; the company’s Junwakei breed of chicken is raised on feed rice produced in Karumai; and the guano from Junwakei chickens is used as an organic fertilizer for the feed rice. In addition to teaching the children about the production cycle, they are served Junwakei chicken in their school lunch that day. The Group will always value opportunities such as these to connect with people in the region, as it continue to develop attractive business opportunities.
Since 2014, the Nichirei Logistics Group has been participating as an intern-accepting company in the Logistics Industry Internship program hosted by the Japan Association for Logistics and Transport. This initiative allows university students to get a broad view of, and experience in, the logistics industry. On the first day of the internship, the Group gave a presentation on the Nichirei Logistics Group’s business, followed by discussions concerning food logistics and tours of logistics centers. Students who attended told us that this opportunity had enabled them to understand the importance of food logistics, and that it increased their interest in logistics as a commercial activity to transport goods to customers. The Group will continue to participate in tertiary-level courses, to further broaden the appeal of the logistics industry.
The Nichirei Logistics Group continuously provides opportunities for elementary and junior high school students near its logistics centers to attend field trips to these centers. In FY2018, junior high school students toured the Oi DC, and nursery school students toured the Tsuzuki DC. The students experienced cold storage facility temperatures (below -20°C) after hearing an explanation from employees. In addition, due to a request from the city, the Morioka-nishi DC offered internships to three high school students. They were given the chance to actually experience work at a logistics center and gain better insight into food logistics.
Since July 2005, Nichirei Foods has backed the activities of the NPO food bank, Second Harvest Japan*. Employees who had lived in the US were supportive of the food bank system that was spreading there. They decided they wanted Nichirei to contribute to similar activities and, while searching for a partner with which to work, discovered Second Harvest Japan. Quite free of charge the Group provides the NPO with frozen foods that are not questionable in terms of quality, but which it could not sell in usual markets for such reasons as that the outer packaging has been damaged in transit. With the help of the Nichirei Logistics Group, it uses refrigerated transport to deliver the products directly to institutions certified by Second Harvest Japan.
Nichirei Foods’ Mori factory in Hokkaido began a partnership with the town of Mori in Kayabe District, Hokkaido to perform forest maintenance on town-owned lands as part of the “Nichirei Hagukumi Forest” initiative. This initiative, ”Good for the forest!,” as part of the Group’s activities to help the forest, involves a plan to plant trees in a 1.2 hectare plot of land owned by Mori, as well as plant and nurture 400 cherry blossom (Someiyoshino) trees, the town’s plant symbol, over ten years. The employees at the Mori factory along with their families and the rest of the community participate as well, and the Group is working to help the activity take root in the region.
The “Good for the forest!” conservation activity is spreading to other factories, with Kyurei working to restore the pine trees of the Satsuki Matsubara area in Munakata City, Fukuoka Prefecture, and Nichirei Foods’ Shiroishi Factory supporting beech forestation efforts in the Zao area.
In an effort to support communities that have been affected by the massive earthquake and tsunami that struck Japan’s Tohoku region in 2011, Nichirei Foods Inc. has organized cooking classes in temporary housing facilities. Even after large numbers of people moved from those facilities, Nichirei Foods continued its support. Employees were sent schools to give students a virtual experience of a factory tour. Using audio-video materials showing an actual production plant, the employees gave the students easy-to-understand lessons about the processes involved in making frozen food products, Nichirei Foods’ safety and security initiatives, and its fastidious manufacturing techniques. In FY2018, cooking classes were held in Ishinomaki City, Miyagi Prefecture at Futamata Elementary School and Minato Elementary School, with a total of 43 children participating.
Since FY2007, Nichirei Biosciences Inc. has been providing, free of charge, antibodies used for pathological testing to medical institutions in Myanmar. The products are provided through the international public health division of Niigata University’s School of Medicine. In Myanmar, 42 types of antibodies for immunostaining are difficult to obtain locally. Thus, antibodies and reagents necessary for medical examinations were donated to the University of Medicine 1, University of Medicine 2, and Yangon Children’s Hospital, for use in research and medical treatment, including pathological testing, at each of those facilities. In February 2018, Professor Emeritus Makoto Naito and others visited Myanmar University of Medicine 2, Yangon, and in addition to test drugs, Nichirei Biosciences provided pathogen staining samples used in the creation of pathology teaching materials, among other resources. Nichirei Biosciences remains committed to helping improve medical education and pathological research and diagnosis in Myanmar.
There are over 500 incurable diseases of unknown original that affect children, and there are 200,000 children fighting these illnesses. It is impossible to calculate the financial burden and mental anguish inflicted on them and their families. The foundation A Dream A Day In Tokyo conducts activities to help give courage to children with major illnesses, reduce their family’s anguish, and create happy memories during their trip to Tokyo. As an endorsee of the foundation’s aims, the Nichirei Group provides support in the form of tours of Nichirei Foods and KidZania, and use of the Sukore Yukigaya training center for accommodations.
Along with food, Nichirei supports sports as one of the pillars of health.
In FY2012, Nichirei decided to donate 10 million yen per year for five years, for a total of 150 million yen, to each of the three prefectures—Iwate, Miyagi, and Fukushima—hardest hit by the Great East Japan Earthquake of March 11, 2011. At Nichirei Ladies, the official Ladies Professional Golfers’ Association of Japan tour held in June 2011, all entrance fees were donated to the city and prefecture of Chiba.
In addition, after the Kumamoto earthquake in 2016, in addition to donating 10 million yen to Kumamoto Prefecture, we responded to requests from the prefecture and provided 9,000 Restaurant Use Only beef curry meals to the Uki City Hall.
In response to the heavy rainfall that occurred in July 2018, we donated 10 million yen through the Japanese Red Cross Society to assist with initial restoration efforts in areas heavily damaged by the disaster. Moreover, the Nichirei Fureai Fund, in which the company matches contributions made by employees, one million yen was donated to the Japanese Red Cross Society.
The Nichirei Group’s social contributions include fund-raising activities and donations. Through endorsement contributions from employees and donations made by the company itself, the Nichirei Fureai Fund, set up in 1993, provides financial support for social welfare, disaster and medical relief, and donations to disaster areas affected by natural disasters and other events.
Through the Central Community Chest of Japan and the Tokyo Good Will Bank, we provide support via graduation congratulatory money to help support the independence of children in social care, as well as via “children’s cafeterias” to aid those in difficult circumstances and victims of bullying, etc. Nichirei also provides support for preparation expenses for disaster relief to the Japanese Red Cross Society. In FY2018, the Group donated 262 million yen total.
Nichirei endorses the spirit of the Keidanren Nature Conservation Fund, to which it has been donating since 1994. The fund supports nature conservation activities primarily in the developing areas of the Asia-Pacific region, as well as conservation activities and the sustainable use of natural resources in order to maintain the preservation of Japan’s splendid natural environment.
At all workplaces of the Nichirei Group plastic bottle caps from PET bottles are collected to support the activities of NPOs that sell them as plastic raw materials to recycling companies, thereby raising money to fund vaccines for children in developing countries. The sale of 800 caps brings in roughly 20 yen, which pays for a polio vaccine for one person. By contrast, were the caps burned as garbage, 3,150 grams of CO2 would be released per 400 caps, so recycling the caps also helps reduce CO2 emissions.
The Nichirei Group participates in Table for Two, an employee-participation social contribution activity that starts in the employee cafeteria. The project involves adding 20 yen—the cost of a school lunch for one child in a developing country—to the cost of the cafeteria food to make a food-support donation. Moreover, the foods that can provide this donation are limited to healthy, low-calorie items, so that the program also plays a role in improving employee health. The program is currently conducted at two workplaces, the Nichirei Higashi Ginza Building and the Technology Development Center.
The Nichirei Group believes that forging a good relationship with communiti...
The Group has established a Group Social Contribution Committee, and in add...
Chichijima, Ogasawara Islands The Nitto Ice Manufacturing Company set up...
Nichirei Foods’ Food Education Activities Nichirei Foods conducts variou...
Lectures Offered at Universities Food and Logistics Education Making U...
Logistics Center Field Trip/Internship The Nichirei Logistics Group cont...
Since July 2005, Nichirei Foods has backed the activities of the NPO food b...
Nichirei Hagukumi Forest Nichirei Foods’ Mori factory in Hokkaido began ...
Along with food, Nichirei supports sports as one of the pillars of health. ...
Donations to Support Disaster-hit Areas In FY2012, Nichirei decided to d...