The Nichirei Group strives to create new value for customers through its business activities and help communities solve the issues they face
As a company engaged in food-related businesses, Nichirei aims to contribute to people’s health through improving access to better nutrition and a number of other initiatives. For example, Nichirei Foods develops and sells wellness products that promote health as well as organic frozen vegetables, and Nichirei Fresh places emphasis on the feed and livestock environment for the meat it sells. In addition, Nichirei Biosciences provides the public with academic and technical information related to immunostaining and has made it available to health professionals through an information website, allowing it to contribute to a healthy society through its businesses.
Nichirei Foods does not only pursue great taste, but also sells health management foods through its official online shop that carefully monitor the intake amount of calories, sugar, salt, fat, protein, and so on for those who are on diets, trying to control their caloric intake, or affected by diabetes. It is working on modifying its website with guidance from national registered dieticians so that customers are able to choose menu items according to their health needs.
In addition, it is selling organic frozen health products as part of the Genkibatake-no-Organic series that use organic ingredients raised on farms without the use of chemically synthesized pesticides or fertilizer.
At Nichirei Fresh, emphasis is placed on the feed and livestock environment in meat production. With most chickens that are reared for meat, antibiotics, synthetic antibacterial agents, and other chemicals are used to treat illnesses as well as to prevent disease in factory farm conditions and promote growth. However, with Nichirei Fresh’s FA Chicken, while vaccines are used, no antibiotics or synthetic antibacterial agents are used at all throughout the entirety of the rearing process. To pay attention to the rearing environment and boost the chickens’ natural immunity and raise their resistance to disease, a feeding method is employed that utilizes lactic acid bacteria and other attenuated vaccines and plant-based natural medicines (such as traditional Chinese medicine).
In addition, to address the issue of people not getting sufficient omega-3 fatty acids from current dietary habits, Nichirei Fresh developed the Omega Balance meat series using special feed and original rearing methods to allow a higher intake of omega-3 fatty acids than typical meat.
Nichirei Fresh places emphasis on its feed and livestock rearing methods, and it strives to help make the livestock industry better for people, the animals, and the environment.
At Nichirei Biosciences, an information website is managed under the supervision of doctors with the objective of providing the latest immunostaining-related information to those engaged in pathological examinations at hospitals and such, as well as those at universities and research institutions involved in pathological research for basic and clinical medicine.
http://www.goodbalancemeat.jp/ (Japanese only)
Nichirei Fresh produces and sells meat with a focus on omega-3 fatty acids, which are essential for human health. We have improved the balance of omega-3 and omega-6 fatty acids by giving chickens, pigs and cattle* a formula feed that uses ingredients derived from flax, which is rich in α-linolenic acid. As a result, we have developed tender meat that we have been selling since 2006.
Omega-3 fatty acids, abundant in blue-backed fish, flaxseed oil and wild sesame oil, are converted into eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA) in the body. However, the diet of today’s Japanese is often lacking in the essential fatty acids that cannot be made in the body, especially omega-3 fatty acids. Thus, Nichirei Fresh is helping support the health of its customers through the meat that appears frequently in everyday meal settings.
*There are individual differences.
https://wellness.nichirei.co.jp/shop/default.aspx (Japanese only)
Since 2004, Nichirei Foods has been selling, by mail order, side dishes and rice that are not only calorie-controlled but also contain controlled levels of salt, fat and carbohydrate.
We have a registered dietitian in the company and offer meal consultations over the phone, thereby providing customers with the opportunity to easily manage their health.
https://www.nichirei.co.jp/news/2018/321.html (Japanese only)
In 2014, Nichirei Biosciences became the first Japanese company to manufacture and sell “companion diagnostics”, which are used to select treatments and drugs eligible for each patient with cancer in terms of their physical condition and pathology.
Furthermore, immune system-related technologies that we have developed so far are contributing to the advancement of personalized medicine that enables the selection of treatments and drugs that are highly effective and have few side effects.
https://www.nichireifoods.co.jp/news/2018/info_id5715/ (Japanese only)
In February 2018, in partnership with Kindai University, Nichirei Foods developed technologies powered by artificial intelligence (AI)1.
We maintain and control the quality of the ingredients for processed chicken products as we receive them, by using sorting technologies, such as metal detection, X-rays, near-infrared rays, optics and colors.
However, since the accuracy of these methods in distinguishing the quality of ingredients decreases depending on the position and angle of the foreign matter and impurities,2 additional manual or visual inspection is often required.
In the selection of the ingredients for cuts of chicken, in particular, the three major impurities that must be eliminated are bones, feathers and bloodstains. Due to its ability to locate such impurities with pinpoint accuracy, AI-powered technology does not remove unnecessary amounts of impurity-free meat, leading to reduced food waste.
In September 2018, the Nichirei Logistics Group worked jointly with Hitachi, Ltd. to install a system to predict refrigeration equipment failures using the IoT and to improve the operating efficiency of equipment.
This will allow operations and maintenance to be more efficient, while helping to overcome the shortage of skilled engineers and save energy.
We are developing a program that gives flavor recommendations to make people’s selection of food more enjoyable. The associated service will commence in 2020.
The program uses the Nichirei Group’s MS Nose proprietary technology, which measures retronasal aroma1 which is a key element of flavor.
It also uses psychometrics,2 the design and interpretation of tests that measure psychological values. Using technology to find flavors that one likes enables one to enjoy food better and represents an added value that has not previously been available.
There are 27 foods listed as allergy triggers in Japan. Of these, the Consumer Affairs Agency requires that seven (shrimp, crab, wheat, buckwheat, eggs, milk, peanuts) be displayed on packaging due to the frequency and seriousness of the allergic reactions they cause.
The Nichirei Group both checks the raw ingredients it uses and assesses the likelihood of contamination during manufacture in order to accurately identify the food allergens on packaging, in compliance with the nation’s food labeling laws. The Group has made every effort to itemize the food allergens contained in frozen foods for home use that are handled by Nichirei Foods.
The Nichirei Group strives to create new value for customers through its bu...
Nichirei Foods’ Initiatives Nichirei Foods does not only pursue great ta...
Food Waste Reduction AI-powered diagnostic technology https://www.nichir...
There are 27 foods listed as allergy triggers in Japan. Of these, the Consu...